Will retail stores in Europe help Microsoft?

Word around the campfire is that MIcrosoft might open retail stores in Europe some time next year. I have absolutely no doubt about the lack of stores in Denmark, but one can hope.

I for one would welcome our new American overlords, mainly because the retail experience in the MIcrosoft/PC side of things is really really bad here in Denmark. At least the Apple guys have a couple of fairly good alternatives to the Apple store. Unfortuantely for those of us, who have did not drink the cool aid, we have to make do with the hell that is Fona, Elgiganten etc. I think a better retail experience would give the PC world a boost in terms of building some much needed brand equity.